3 ways to engage millennial donors

Posted by Alex Quinn on May 1, 2019
3 ways to engage millennial donors

TOPIC: MILLENNIAL DONORS | 9 MIN READ

Are millennial donors uninterested or are they not being engaged properly?

Millennials make up 26% of the U.S. population, making them the largest generation. Better yet, 84% of millennials give to charities. That’s HUGE! However, they only account for 11% of giving because their average donation size is $481 per year. Whereas Gen Xers give an average of $1,212 per year (source: The Next Generation of American Giving). Why is this? It’s not because millennials are a passive audience like some may say. 

It’s actually the opposite. We’ve seen millennials make some serious social impact in recent years; such as Jordan Somer, Jennifer Elizabeth Crone, Shane Feldman and so many more! Millennials are obsessed with innovation and progress, but they’re different than any other generation in history. They’re constantly on their mobile phones multitasking, while receiving thousands of messages a day. This makes them distracted and can led to frustration with your outreach strategies. Nonprofits need to adjust how they connect and engage with millennials to stand out and fully tap into the largest giving generation.

Here are 3 ways nonprofits can connect with and engage millennials to increase awareness and donations.

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Topics: Millennial donors, Fundraising

How to use cause jewelry for nonprofit storytelling

Posted by BrightGuest on April 29, 2019
How to use cause jewelry for nonprofit storytelling

TOPIC: CAUSE MARKETING | 4 MIN READ

This guest blog is written by Kay McDonald. Kay is the Founder and CEO of Charity Charms. She is on a mission to use charms as a force for good. Charity Charms is an industry leader in custom cause jewelry and accessories. Connect with her on LinkedIn

Throughout our lives we hear many stories. Whether they come from our parents, classes, or from strangers we encounter, we all take something with us from these interactions. The reason these moments stick with us is because of the art of storytelling. When you have a passion for a cause or an organization and the work they do, you want to share it with the world. Cause jewelry featuring your logo elevates your brand and allows you to carry your story further.

Here are 3 reasons you should use custom cause jewelry to tell your story.

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Topics: Cause marketing

3 ways nonprofits can use texting to communicate better with volunteers

Posted by Ryan Quinn on April 16, 2019
3 ways nonprofits can use texting to communicate better with volunteers

TOPIC: VOLUNTEER ENGAGEMENT | 7 MIN READ

Volunteers are like oxygen for nonprofits. Planning and managing events, fundraising, and increasing community awareness for your cause are only possible with the help of volunteers.

However, volunteers are only as effective as the communication channels used to coordinate their efforts and align your messaging. Referring people to a dedicated signup page on your website can be useful to recruit volunteers but getting them back to your site for important updates is difficult. Using email to sync up volunteer teams can be frustrating because of low open rates. Emails get lost in the noise of inboxes.

So, what’s the solution? Use text messaging to create an immediate call to action that stands out from the noise. Text messaging is a channel that’s personal and immediate—with 90% of messages being read in less than 3 minutes. Take it to the next level and add a hyperlink in the text message to create a frictionless way of driving volunteers to landing pages with focused content and targeted calls to action.

We’ve put together a short list of the 3 most effective ways we see nonprofits using text messaging to overcome their biggest challenges and better communicate with volunteers.

Here we go! 

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Topics: Volunteer engagement